Business Proposal - Gym Cafeteria Essay Example | Topics and Well Written Essays - 1250 words

Business Proposal - Gym Cafeteria - Essay Example Although this business proposal has higher potential for growth, the marketer needs to face a sequence of challenges whiling going on with this project. Firstly, the marketer has to identify target groups. For this purpose; referring to Cant et al (2006), one must conduct an extensive market research to get a detailed view of the people’s health perception (pp.158-159). Traditionally, young males are the only group who visit GYM centres. However, this situation has been changing for the past two decades and it is observed that all categories of people including women and children are visiting GYMs to keep themselves stronger (Healthkicker, 2010). According to Hanc (2010), the practice of aged people visiting GYM centres is on the rise. Hence, the marketer must focus on all types of people without gender and/or age based disparities. Zikumund & Babin (2007) indicate that the market research process is helpful in accurately identifying main target market and its special characte ristics (p.20). Under this business, it is necessary to consider tastes and preferences of individual customers since health concerns may be different from person to person. In the opinion of Stephenson & Thurman (2007), the market research strategy would benefit the venture developer to create customer profiles and thereby customise service offerings (p.13). Mohr et al (2009) suggest that traditional questionnaires, online surveys and automated call surveys can be deployed to conduct the market research programme (pp.190-191). ... According to Hanc (2010), the practice of aged people visiting GYM centres is on the rise. Hence, the marketer must focus on all types of people without gender and/or age based disparities. Zikumund & Babin (2007) indicate that the market research process is helpful in accurately identifying main target market and its special characteristics (p.20). Under this business, it is necessary to consider tastes and preferences of individual customers since health concerns may be different from person to person. In the opinion of Stephenson & Thurman (2007), the market research strategy would benefit the venture developer to create customer profiles and thereby customise service offerings (p.13). Mohr et al (2009) suggest that traditional questionnaires, online surveys and automated call surveys can be deployed to conduct the market research programme (pp.190-191). The marketer must also consider historical statistical data to assess changing trends in GYM business. Referring to Chaturvedi & Chaturvedi (2009), after identifying the main target market, it is strongly recommendable for the marketer to develop proper and effective communication channels to interact with his clients (p.37). According to Guffey and Almonte (2010); in the modern business environment, online communication channels including company websites and emails and telephone communications are strongly suggestible (p.34). As per the idea put forward by Miletsky (2009); to promote the business venture, the marketer may use infinite scope of internet, especially social networking sites such as facebook and twitter (p.54). It is advisable to create GYM demonstration videos and